FROM WEEKS OF DEBATE TO MINUTES OF AUDITABLE NARRATIVE

Your CFO shouldn't have to trust a black box.

ASA transforms messy marketing data into audit-ready executive narratives in under 24 hours. Every claim traces to evidence. Every metric computed deterministically.

Start a Proof-of-Value Study See the Framework
<24 hrs
From data to narrative
AI Agents
Orchestrated pipeline
100%
Traceable to source
Patent
Pending
WHY NOW
The explainability gap is widening.

AI-powered campaign spending is growing from 8% to 25% of US ad budgets by 2030. Performance Max, Advantage+, and automated platforms deliver optimization—but create analytical black boxes. When your CFO asks “why did performance drop 15%?” the platform answer is “the algorithm adjusted.”

That’s not audit-ready. ASA is the analytical layer that makes AI-powered marketing spending defensible to CFOs and boards.

30-70%
Platform ROAS inflation
6+
Conflicting dashboards
THE PROBLEM
Every team asks the same three questions:
1. How is my campaign performing?
Scattered across 6+ platform dashboards
2. Why is it working, or not?
Weeks of debate to reconcile conflicting data
3. What needs to change?
Recommendations buried in slides nobody reads
2 weeks
typical reconciliation
<24 hrs
with ASA Engine
THE FRAMEWORK
The Executive Truth Stack™
Truth before narrative. Evidence before opinion. Options before decisions.
Layer 1
Evidence
Every metric reconciled through a proprietary calibration chain. Platform inflation stripped. True ROAS computed deterministically.
Layer 2
Hypothesis
Behavioral drivers identified. Contradictions surfaced. The ‘why’ behind every pattern—psychology, not just statistics.
Layer 3
Decision
Reallocation recommendations with owner, timeline, and risk. Options ranked by evidence strength. Ready for the boardroom.
Decision fidelity is the competitive advantage. The Executive Truth Stack™ enables it.
WHY YOU CAN TRUST IT
The Evidence Firewall
AI writes. Python calculates. Never crossed.

AI Narration Layer

  • Interprets context and patterns
  • Generates executive prose
  • Cites evidence sources
  • Explains why metrics matter

Deterministic Compute Layer

  • Calculates ROAS, CPA, incrementality
  • Applies proprietary calibration chain
  • Validates all math deterministically
  • Creates verifiable audit trail
MOAT CONSTRAINT:
True ROAS ≤ Platform ROAS. We deflate. Never inflate. Platforms typically inflate 30-70%.
WHERE ASA FITS
The governance layer for AI-powered marketing.
ASA doesn’t replace your media platforms. We sit between your media investments and your boardroom.

Performance Max

optimizes targeting
↓
ASA audits whether it’s working

Advantage+

automates creative
↓
ASA reconciles the attribution claims

Your Agency

runs campaigns
↓
ASA produces the CFO defense

Think of ASA as the analytical complement to automation—not a competitor, but the governance layer that makes AI-powered spending defensible.

HOW IT WORKS
Drag-Drop Messy Files → Audit-Ready Narratives
No manual cleaning required. Upload raw exports exactly as downloaded from platforms.

Inputs

  • Platform Reports
  • MMM Decks
  • Campaign Briefs
  • Competitive Intel
  • Brand Lift Studies
→

ASA Engine

AI Agents
ORCHESTRATED PIPELINE
  • Evidence Firewall
  • Calibration Chain
  • MOAT Enforcement
→

Outputs

  • Executive Brief
  • Email Summary
  • Analyst Report
  • Gamma Slides
  • Evidence Package
Minutes
Not weeks
Every Claim
Traceable to source
Patent
Pending
100%
Traceable
FOR YOUR CONSIDERATION
What a Proof-of-Value Study Looks Like
Three weeks. One brand. See the difference before committing to anything.
1
Week 1

Data Intake

Share the same campaign data you already use for one brand. Raw platform exports, MMM outputs, media plans. No reformatting needed.

2
Week 2

Engine Run + Compare

ASA produces the full narrative. Side-by-side with your existing analysis: what’s faster, what’s missed, what’s different.

3
Week 3

Findings + Decision

Present results to stakeholders. Quantify time savings, insight quality, and auditability. Go/no-go on expanded pilot.

Data goes in.
A defensible story comes out.

Turn decision velocity into your competitive advantage.

Start a Proof-of-Value Study